About Us

The Sultans of Swag is an online art company created by a husband and wife team Toula & James. We provide affordable, kitsch, unique and beautiful fine art photographic and digital wall art prints for everyone. It is extremely important to us that original art is available at a budget-friendly price point.

The collections range from stunning landscapes and wildlife, through modern, retro, neon, vintage-style sepia and images for children.
All of our wall art is professionally printed on Fuji Crystal Archive Lustre paper with an archival life expectancy of at least 50 years.

Toula has always followed an unconventional path; national gossip columnist at 15, youngest principal of an entertainments PR firm at 19 and eventually creating the UK's first and foremost celebrity gifting company, after working in Hollywood on renowned awards shows such as The Golden Globe Awards, American Music Awards, People's Choice Awards and the Independent Spirit Awards.

"Photography was a passion born in childhood. When living and working in Los Angeles, with so many extreme locations around me, I felt like I was in a visual wonderland. It became harder and harder for me to put down my camera and soon my images were being sold by six of the world's biggest stock agencies and licensed internationally. I have even been awarded an 'Artist's Recognition' badge by Saatchi."

James an illustrator, graphic designer and digital artist has also enjoyed a varied career that ranges from designing book covers, business marketing materials and being part of the art production team on a number of American TV commercials featuring names such as Jay Leno, Pharrell, Bryan Cranston, Jason Segal and Cameron Diaz. James's images have also been licensed internationally.

Working with such incredibly interesting and gifted people, oftentimes on exceptionally creative and fun projects, always meant that our view of the world would be coloured by those wonderful experiences - which is apparent in our art.